Vueling x Le Tour De France

A commercial motion project built entirely through generative AI. The process began with storyboard and character design — defining the cyclist, the bicycle, and the overall narrative arc. The critical step before any image generation was writing a master prompt: a single, precise description locking in cameramodel, lens behavior, motion bur, lighting condition and visual tone. This master prompt acted as a style contract across the entire project, ensuring consistency from the first styleframe to the last generated shot. Video production was then executed across Grok, Kling and Seedance.